Conversion to completed orders
Reduce the CRR on completed orders using the 15% budget increase
Use Dynamic Ads for dynamic marketing:
Adjust the product feed to specific technical requirements at each platform.
Display a banner with ‘Top Seller’ badge, price, short item description, and any specials or BNPL
Conversion to completed orders
Online cosmetics
and fragrance store
CPO reduction allowed to scale the budget
Using Dynamic Match
for DPA ads
Product feed adapted for existing advertising platforms. Product image changes applied: added creative overlay, price and sale price info, product title, discount rate and loyalty program badge - everything accrding to customer’s brandbook
*at other sites, positive changes are less significant